Authorities in Russia are investigating a milk brand, owned by Pepsi Co, after an anti-gay group accused it of promoting homosexuality to children. The milk label has a milkman and a cow with purple spots under a rainbow.
The People's Council, a nationalist Orthodox organization, claims the label on Vesyoly Molochnik milk is in violation of St Petersburg's anti-gay propaganda law.
People's Council spokesman Antoly Artukh said the label "immediately put me on alert. A rainbow appeared on the cartons, a world-renowned symbol of the gay movement," Mr Artukh.
Mr Artukh accused Pepsi Cola of trying to promote homosexuality to young people, saying "this is a company renowned for actively and aggressively financing and promoting homosexuality."
It is not the first knee-jerk reaction since the Russian anti-gay propaganda law was passed in November, similar to the repealed 'Section 28' in the UK. It follows calls for the closure of all gay clubs in Moscow as part of the drive to ban the promotion of homosexuality. Moscow has about ten gay or gay-friendly bars and clubs, including the 12 Volt bar and Body & Soul (Chance), the city’s oldest gay club.
The People’s Council said in a statement that homosexuality is “a grave sin” and that it was seeking to close gay clubs that “entice fragile members of society into the gay community.”