The UK theme for World AIDS Day 2009 will focus on the reality of HIV in the UK today. The aim is to present true, and sometimes surprising, accounts of how HIV affects people in the UK and to dispel myths and misinformation.

The slogan for World AIDS Day 2009 is "HIV: Reality"

The call to action is: Discover the real stories about HIV in the UK today. Understanding the facts is the key to fighting prejudice and protecting yourself and others.

“HIV: Reality” builds on last year’s popular “Respect & Protect” theme and this strapline remains a component of this year’s execution. NAT’s research has shown that public knowledge of HIV in the UK is declining and there is evidence of a worrying lack of understanding about HIV and its relevance in a UK context. For people to respect and protect themselves and others, they need to understand the facts and reality of HIV in the UK.

There is a strong link between our creative approach and the World AIDS Campaign’s focus this year on ‘living my rights’. We will be drawing on the international theme of “Universal Access and Human Rights”, particularly on our

World AIDS day website, and will highlight the importance of universal access to information, prevention and testing for people at risk of infection. 

A full range of “HIV: Reality” resources are available from NAT at https://shop.nat.org.uk

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