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Airline launches gay website |
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Monday, 21 July 2008 |
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SAS Scandinavian Airlines has launched a gay site on its international www.flysas.com website, thereby becoming the first European airline with a website dedicated to the gay, lesbian, bisexual and transgender/transsexual (GLBT) market.
Even more unique, the website builds on SAS' popular crew tips, providing tips from its own gay crew of the best that Stockholm and Copenhagen has to offer.
The new site, www.flysas.com/gay, has been launched in time to celebrate EuroPride, which is taking place in Stockholm July 30 - August 2. And next year, Copenhagen is hosting the World Out Games 2009, once again bringing a major gay event to Scandinavia, SAS' home market. SAS is the proud Strategic Partner of the World Out Games 2009 and also its official airline.
SAS has partnered up with Stockholm Visitors Board, Wonderful Copenhagen, Swedish publisher QX and Copenhagen Gay Life to offer gay maps, gay guides and an events calendar that's updated daily for both cities.
Source: www.boarding.no
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